KLAARWAKKER BLOG
Wij schrijven hier over Storytelling.
Storytelling is behoorlijk hip. Zo heeft het bedrijfsleven ontdekt dat mensen na een goed verhaal sneller geneigd zijn over te gaan tot een aankoop. Door er een verhaalstructuur aan toe te voegen, raak je betrokken bij het verhaal van de hoofdpersoon en ben je minder snel geneigd om tegenargumenten te bedenken. En dat is natuurlijk een behoorlijk interessant principe voor mensen die iemand proberen te overtuigen.
Daarom duiken wij de in de kunst van het verhalen vertellen.
Zoeken
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